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Tibet received 8.43 million tourists from Jan.to Nov., 2011
Tibet received 8.43 million tourists during the period from January to November of 2011, an annual increase of 27.7 percent, according to the autonomous regional statistics bureau.
Of all, domestic tourists totalled 8.18 million, up 28.1 percent year on year, and overseas tourists numbered about 250,000, the bureau said in a press release.
Meanwhile, the region earned a tourism revenue of 9.3 billion yuan (1.5 billion U.S. dollars), up 39.4 percent year on year.
The week-long Shoton Festival in summer, the peak travel season, alone drew 906,400 tourists to Tibet.
Shoton Festival is one of the most important festivals for Tibetans. It dates back to the 11th century when it began as a religious occasion for local residents to offer yogurt to monks finishing mediation retreats.
Around the 17th century, it evolved into an occasion featuring Buddhist rituals, Tibetan opera performances and other forms of entertainment.
As tourism is a pillar industry for Tibet, the regional authorities have set a target of attracting 15 million tourists in 2015 with a tourism revenue of 18 billion yuan.
With exceptional passion and outstanding leadership, Mrs. Catherine has dedicated herself to Tibet inbound tourism and China tour for 15 years. As one of the handful females who see great potential of Chinese inbound tourism, Catherine has made great contribution to promoting Tibet tourism and enhancing the employment of Tibetans and prosperity of local Tibetan community.
Over the years, she travelled overseas with Tibet Tourism Bureau many times to promote Tibet tourism. Currently, Catherine works as the marketing director of Tibet Vista, an opinion leader behind the whole team of Tibet Vista.
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