Tibet’s tourism promotion in Shanghai

July,27 2016 BY Master Catherine Jigme 0 COMMENTS

The 2012 China International Tourism Fair was held in Shanghai from November 15 to November 18. Tibet’s tourism promotion in Shanghai was the most attractive.

The Tibet Autonomous Region’s tourism department, together with the tourism departments from its seven prefectures, 26 travel agencies and tourist spots, 16 starred hotels and tourism resorts, and Tibetan Airlines, was there promoting Tibetan tourism.

This year, Tibet chose "come to Tibet and experience happiness" as a promotion spotlight. More effort would be put on the promotion of winter tourism so as to attract international and domestic tourists.

By then, an exhibition stand of strong Tibetan elements was set up on the 200 square meter display area. The phenomenal and colorful Tibetan characteristics were demonstrated fully by small-scale art performances, trailers, onsite Q and A, and tourism booklets.

Tibetan delegations hit a record high this year in terms of the number of enterprises and individual participants to express their sincerity to cooperate with more inland and international counterparts.

About the Author - Master Catherine Jigme

With exceptional passion and outstanding leadership, Mrs. Catherine has dedicated herself to Tibet inbound tourism and China tour for 15 years. As one of the handful females who see great potential of Chinese inbound tourism, Catherine has made great contribution to promoting Tibet tourism and enhancing the employment of Tibetans and prosperity of local Tibetan community.

Over the years, she travelled overseas with Tibet Tourism Bureau many times to promote Tibet tourism. Currently, Catherine works as the marketing director of Tibet Vista, an opinion leader behind the whole team of Tibet Vista.

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