Lhasa will become an international tourism draw

July,28 2016 BY Master Catherine Jigme 0 COMMENTS

Lhasa

As a hot tourist destination in Asia, Lhasa, capital of Tibet autonomous region, aims to turn itself into an international tourism city and a major world tourism destination.

Lhasa will make efforts to achieve this goal by upgrading its unique tourism products and expanding the global tourist market in 2012, a spokesman with the city's tourism bureau said.

Lhasa has numerous tourist attractions, both natural and cultural sites. In 2012, Lhasa will work hard to create one AAAAA-rated tourist site, the highest rating in China, and another three AAA-rated sites.

The city will also initiate a "tourist talents project" by training more professionals in tourism service industries and helping more local farmers get involved in the tourism industry.

By promoting themed tourism campaigns, including "Winter Tour in Tibet" and "Lhasa View," Lhasa will expand its domestic and global tourist market throughout Japan, the Republic of Korea, the United States and European countries.

In 2011, Tibet received 8.5 million worldwide tourist arrivals. And annual tourism income in Tibet is expected to top 9.5 billion yuan (about 1.5 billion U.S. dollars).

An estimated 15 million tourists will visit Tibet annually by 2015, generating up to 18 billion yuan in annual tourism revenue, according to the region's 12th Five-Year Plan (2011-2015).

About the Author - Master Catherine Jigme

With exceptional passion and outstanding leadership, Mrs. Catherine has dedicated herself to Tibet inbound tourism and China tour for 15 years. As one of the handful females who see great potential of Chinese inbound tourism, Catherine has made great contribution to promoting Tibet tourism and enhancing the employment of Tibetans and prosperity of local Tibetan community.

Over the years, she travelled overseas with Tibet Tourism Bureau many times to promote Tibet tourism. Currently, Catherine works as the marketing director of Tibet Vista, an opinion leader behind the whole team of Tibet Vista.

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